Hogmoor Distillery Branding
Hogmoor Distillery is the first distillery set up in Bordon, Hampshire. Opening just before Christmas 2019, it currently stocks three different gins – Nuthatch, London Dry and Mermaid Shimmer. There are plans for another gin flavour and a selection of rums. Run by Mairead, Anthony and Pauline, there is also a Gin School on the premises where you can create your very own flavour.
They approached me to create their branding, which was to be applied to the bottle labels, packaging, stationery, website, social media, signage, t-shirts and printed promotional materials. The biggest project I had embarked upon since starting freelancing.
The team had a strong idea of how they wanted to position and market their company, and how they wanted the branding to reflect that. They were looking for a clean, modern style, that would stand out on the shelf amongst their competitors. It needed to be flexible and adaptable for different products and parts of the company.
After submitting a few designs, they chose my liquid design that could be coloured for different products. I worked on bottle labels, business cards, leaflets, vouchers and created branding guidelines for their web designer, WBJ Designs. We used metallics for the labels to make the design stand out even more.
Hogmoor Distillery are growing rapidly, with sales going really well, and their first Gin School session happening at the end of January.
To find out more about Hogmoor Distillery, and to buy their delicious gin, go to their website hogmoordistillery.co.uk. You can also stay updated on products and Gin School dates on their Facebook and Instagram pages.
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